Realtors report that house-hunters are showing increased interest in homes with installed technologies, according to a new survey from the Consumer Electronics Association.
Almost two-thirds of Realtors report that their clients are excited to see technologies in homes. Not quite as many Realtors shared that enthusiasm, although it was more than half of them.
The study found that in the past 24 months, nine in 10 realtors have been involved in buying, selling or showing a home that has pre-installed technology. A significant number of these featured home theater pre-wired/systems (64 percent), while 12 percent had home automation/management systems and 16 percent had energy management systems (16 percent).
Most realtors (68 percent) are already convinced that home technologies will play a more important role in the success of home sales within five years.
“There is a strong relationship between home technologies and the real estate market,” says Rhonda Daniel, manager of research at CEA. “While the market needs to recover before home technologies play a more important role in home sales, our industry can help prepare realtors to discuss these types of systems with their clients. The ideal goal for the CE industry is to have knowledgeable realtors who are excited and open to promoting technology as selling features of homes.”
The study of National Association of Realtors members, Realtors and Home Technologies, was designed and formulated by CEA Market Research. CEA provides tools for realtors to find local technology integrators at TechHome.com.
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