Video recommendation provider Taboola has secured $9 million in additional capital investment, bringing the company’s total investor funding to $15 million, according to Taboola’s CEO and founder Adam Singolda.
The new funding was led by Crescent Point with participation from existing investor Evergreen VC. Crescent Point also includes Tuduo, China’s second-largest online video site after Youku.com.
Singolda added that Taboola recently crossed the quarter-billion mark for recommendations generated per day. Its publisher partners include Bloomberg, The New York Times, USA Today, CNN, Hearst, Demand Media’s eHow and others.
“We’ve experienced enormous growth, and this new funding will allow us to support that success by expanding our data centers and hiring more engineers, sales and marketing employees,” Singolda said. “We’re getting outstanding feedback from our customers and clearly have an offering the market values.”
Taboola’s technology uses semantic and behavioral algorithms to present personalized video recommendations to site visitors, with a resulting increase in video views and revenue. Publishers can choose the appearance, with many opting for a selection list (as pictured) while others embed the recommendations in their player.
“We attract quality sites in part because we offer advanced editorial control,” Singolda explained. “Publishers can blacklist or promote certain videos to meet their editorial or monetization goals in a self-service fashion.”