Ooyala Inc. confirmed an influx of funds from Motorola Mobility Ventures, the strategic investment arm of Motorola Mobility Inc., mere days after the online video technology and services company’s launch of Social TV for Facebook. The amount was unspecified, but the companies now characterize themselves as strategically aligned.
Among Ooyala’s offered products for online video is its newest, Ooyala Everywhere, a suite that delivers professional video across mobile devices, connected TVs and browsers, enabling publishers to deliver rich, personalized viewer experiences that can be monetized with ads, subscriptions and pay-per-view. This is one of the capabilities that attracted Motorola’s interest, even though Motorola Mobility is in the process of being acquired by Google for $12.5 billion.
“Motorola Mobility continues to drive toward delivering converged, multi-screen experiences,” said Wallace Pai, vice president of corporate development and ventures, Motorola Mobility. “We share a common vision with Ooyala, and look forward to building on the synergies between our two companies.”
Ooyala Social fits in with Ooyala Everywhere by authenticating via Facebook Connect, making it possible for the same piece of content to follow its audience across multiple viewing options. It also supports rentals, subscriptions, purchases and advertising, along with the capability to unlock content if a specified number of people log into Facebook to watch, and it integrates with Facebook sharing functionalities.
Ooyala serves global media companies and marketers including Bloomberg, Dell, ESPN, Fremantle Media, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan.
Photo by flickr user Nautical9, used under Creative Commons license