SweetLabs Inc., the company behind the Pokki app platform and OpenCandy advertising network, announced it has raised $13 million in Series C funding led by Intel Capital, Intel’s global investment organization. Existing investors Google Ventures and Bessemer Venture Partners also participated in the round.

Although the company will continue to expand the OpenCandy advertising network, which shows ads for other downloadable programs while consumers are downloading and installing software, the funding primarily will be used to grow Pokki. The Pokki platform lets developers create and distribute desktop apps using standard web languages like HTML5, CSS and Javascript, bringing the always on, always connected app experience to the desktop. Pokki launched in beta on June 28.

“The SweetLabs strategy aligns well with Intel’s computing vision,” said Marc Yi, managing director at Intel Capital. “Pokki has the potential to reinvent the PC experience and help unify an ecosystem where users interact with rich, always-on apps across all their platforms and devices. We are delighted and look forward to working with the SweetLabs team to contribute to their continued success.”

SweetLabs is based in San Diego and funded by Intel Capital, Google Ventures, Bessemer Venture Partners, and O’Reilly AlphaTech Ventures.

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Photo by flickr user epSos .de, used under Creative Commons license