TagMan has secured $5 million in its second round of venture capital funding, the tag management systems company announced today. The series B funding, led by Greycroft Partners and iNovia Capital, brings TagMan’s total funding to more than $10 million.

TagMan said it would use the funding to acquire new customers and staffing, in addition to opening new sales and support offices in Europe and North America. TagMan’s more than 100 enterprise clients include Kellogg’s, Travelocity, Autotrader and Virgin Atlantic.

Companies use tag management systems to track third party vendor tags, and then to collect and crunch the information they provide. This enables them to implement marketing campaign solutions and track customers’ entire multi-touch attribution path to conversion in real time.

“Data-driven online marketing is growing exponentially and tag management is the enabling technology that allows companies to unlock their data. Our growth reflects the shift towards better targeted marketing activities such as real-time bidding, personalization and social commerce,” Paul Cook, CEO and founder of TagMan, said in a statement.

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