Cambridge, Mass. – ChoiceStream, a Cambridge, Mass.-based provider of online advertising and personalized marketing software, has raised $8.6 million in a round of venture capital, according to a new filing by the company with the Securities and Exchange Commission.

ChoiceStream’s software helps interpret shopping behavior and media consumption into intelligence about a consumer’s unique preferences. Businesses use the software to target their most qualified prospects with tailored advertisements, email promotions and product recommendations to improve brand engagement, conversion rates and customer loyalty.

Its customers include AT&T, Zappos, Tesco, Ticketmaster and MTV, among others. Investors in ChoiceStream include General Catalyst Partners, Sage Hill Partners, and Sutter Hill Ventures.

This article was also published in New England Tech Wire.

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