Photo: Flickr/AMagillSan Francisco –, the San Francisco-based developer of a platform designed to help companies harness social data, said on Thursday it has raised $4 million in its first round of funding, co-led by Foundry Group and GRP Partners.

Previous backer Neu Venture Capital and new investor kbs+p Ventures also participated in the round, which the company will use to expand its staff and accelerate the development of new platform features.

The subscription-based platform, priced starting at $15 a month, allows software developers to add social-media performance tracking to their websites and online applications. Using’s tools, application developers can track which social media posts lead to pageviews, signups, purchases and other business goals; and understand performance trends such as which users, social networks or marketing campaigns had the most positive impact.

Clients include Groupon, Playdom and LocalResponse.

This article was also published in Bay Area Tech Wire.

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Photo by Flickr user AMagill, used under Creative Commons license