Ad management and optimization platform provider Marin Software announced that it has closed a $30 million round of funding led by new investors Temasek with SAP Ventures, with participation by existing investors Benchmark Capital, Crosslink Capital, DAG Ventures and Triangle Peak Partners.

Marin said the funding will go toward product development, customer support and service delivery worldwide. This brings the total Marin Software has raised to more than $80 million.

The company also said that Frank van Veenendaal, president of Worldwide Sales and Services at, has joined its board of directors. He joins fellow directors: Chris Lien, founder and CEO of Marin Software; Paul Auvil, chief financial officer at Proofpoint, Inc.; Bruce Dunlevie, general partner at Benchmark Capital; and Donald Hutchison, advisor and investor.

Founded in 2006 and headquartered in San Francisco, Marin’s technology powers marketing campaigns for over 1,500 customers managing more than $3.5 billion of annualized ad spend. Marin currently serves clients in 160 countries and has offices in Singapore, France, Australia and Germany.

“Marin Software has built incredible momentum in a short amount of time to become a leading provider of ad management solutions, helping advertisers and agencies wring more ROI out of every ad buy,” van Veenendaal said. “The traction Marin has gained in the global marketplace reminds me of the early days of, and I look forward to working hand-in-hand with the executive team as the company cements its leadership worldwide.”

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