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The segment the population who use both AOL and iPad will be interested to learn that there’s now an optimized version of AOL specifically for iPad.

Built on HTML5, it’s designed to simplify navigation and to showcase the most popular news, entertainment and other content – from sources like AOL-owned Huffington Post – without leaving the page. Users can also listen to music, watch videos and preview messages from AOL Mail from there.

“AOL already has a number of iPad and tablet apps available for users, but this is our first tablet specific mobile web experience,” said David Temkin, senior vice president of Mobile at AOL. “This launch is specific to the iPad, but we are in the process of building a similar experience for other tablet devices.”

Among the specific details:

  • It’s location-enabled, which informs the weather and local news
  • AOL Music offers an “MP3 of the day” and a continuous play option of the feature’s most recent 20 tracks
  • AOL Mail shows previews of the 20 most recent unread messages, with easy access to full messages or to compose a new email
  • Daily horoscope
  • Coming Soon movies and current movie listings from Moviefone

“AOL.com is America’s Homepage, so it is no surprise that we’re seeing triple digit growth in our iPad audience,” said Chris Grosso, general manager, AOL.com. “We’ve re-imagined our iPad homepage experience in an exciting new way that reflects the way AOL users utilize the page on the tablet.”

Related link:

AOL blog post – http://tinyurl.com/7ccqxgj

 

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