San Francisco – PlayJam, the U.K.-based developer of a smart TV games platform with U.S. offices in San Francisco, said on Tuesday it has landed a new investment from London Venture Partners (LVP). Financial terms of the deal were not disclosed.

LVP, which focuses on the games sector, includes David Gardner, the former head of Electronic Arts Europe and CEO of Atari; David Lau-Kee; former Electronic Arts vice president and founder and CEO of Criterion Software; Paul Heydon, managing director of Avista Partners; and Phil Harrison, former president of Sony Computer Entertainment Worldwide Studios.

The company in October raised $5 million in its first round of funding from Adobe, GameStop and Endeavour Ventures.

PlayJam also has named Tony Bartel, the president of GameStop, to its board, and Chris Lee, the co-founder and former commercial director of FreeStyleGames and Media Molecule, to its advisory board.

This article was also published in New England Tech Wire.

Related links:

PlayJam – press release