Reston, Va. – ComScore, the digital measurement firm, has released a new report that shows that tablet users are nearly three times more likely to watch video on their devices compared to smartphone users.
The report, which argues that tablets could disrupt current television viewing patterns, shows that 1 in every 10 tablet users view video content almost daily on their device.
“Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,” said Mark Donovan, comScore’s senior vice president of Mobile. “It’s not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing.”
This article was also published in Bay Area Tech Wire.
comScore – media summary
Photo by Flickr user Ant McNeill, used under Creative Commons license