Ooyala has raised $35 million in new capital led by Telstra Applications and Ventures Group, a subsidiary of Australia’s largest telco Telstra, which will become a major Ooyala customer and reseller.

The relationship will result in Telstra working with content owners to transition from traditional video delivery to IP-based distribution – using Ooyala’s platform – making possible new services, higher quality and cost efficiencies.

Prior investors Sierra Ventures, Rembrandt Venture Partners and CID Group are among those participating in the Series E round.

Ooyala considers this development to be a significant step in its efforts to “aggressively standardize” digital video streaming, monetization and discovery platforms for TV programmers and multi-service operators.

Gary Traver, director of Telstra Media and now a member of Ooyala’s board of advisors, said, “The industry is now standardizing around technology stacks that enable the future of IP-based distribution. With Ooyala’s robustness and focus on personalization and profitability, it is becoming the platform on which the next generation of large-scale deployments are built.”

Related links:

Ooyala – press release

Ooyala – official site

Telstra – official site

IP&TV News – Telstra leads US$ 35mn funding for online video specialist Ooyala

MediaPost – Ooyala Raises $35 Million, Adds Australian Telecom Giant To Client Roster

Bloomberg – Ooyala Raises $35 Million as It Picks Up the Pace in Digital Video