AdRoll, a leading retargeting platform, has secured $15 million in a financing round led by Foundation Capital, with participation by previous investors Merus Capital and Accel Partners.
The investment will be used to further develop the company’s capabilities and to build up staffing in order to accelerate AdRoll’s growth. Charles Moldow, general partner at Foundation Capital, will join the board.
Specifically, AdRoll is set to add mobile, video and social products, in addition to optimizing its position as one of the first Facebook Exchange participants. It also intends to further expand internationally.
AdRoll’s product suite includes LiquidAds, a dynamic ad solution that does not require customer integration, and an end-to-end retargeting API.
” With the new resources, we are excited to further shape how all brands collect, analyze and act on marketing data,” said Aaron Bell, founder and CEO at AdRoll. “We’ve found a world-class match with Foundation Capital, which has robust operational experience as well as a rich history of backing innovative ad tech and SaaS companies.”
AdRoll – http://www.adroll.com
AdRoll – press release
Foundation Capital – http://www.foundationcapital.com