A survey of British music fans found that 40 percent couldn’t remember the last time they had bought a physical media CD.
A fifth of them (20 percent) reported downloading music during the previous week. That may not be unbridled good news for the recorded music industry, however, since virtually half (49 percent) said it is “acceptable” to download music for free.
The study, commissioned by music equipment manufacturer Audio-Technica, did not say how many of the previous week’s downloaders had paid for their acquisition.
“Although it is surprising to see how many people couldn’t remember when they last bought a CD, it’s a good thing that bands and artists are playing more live events – and that fans are now able to share their thoughts and opinions on these more easily than ever,” said Audio-Technica senior U.K. marketing manager Harvey Roberts. “Clearly this has had an impact on artists, with touring and live shows becoming increasingly important in replacing revenue lost from declining album sales.”
Audio-Technica – 40% of people in the UK can’t remember when they last bought a CD
Photo of Rocking Horse Records in Brisbane by Flickr user xmacex, used under Creative Commons license