Asana, the social workflow platform built to save time and aggravation, has secured $28 million in funding in a round led by Peter Thiel’s Founders Fund with participation from existing investors Benchmark Capital, Andreessen-Horowitz and Mitch Kapor. Thiel was previously an individual seed investor.

Co-founder Dustin Moskovitz (pictured, left), who previously co-founded Facebook and served as its first chief technology officer, said the funding will be used to add designers, engineers and members of the team. Asana’s other co-founder, Justin Rosenstein (pictured, right), was engineering technical lead at Facebook.

Asana captures all project-related email, documents and notes, then keeps them synced and notifies users when anyone else on the project makes a change or edit. The company says this reduces inefficiencies and confusion throughout the project’s entire cycle.

“We honestly can’t imagine better people to have on board as we enter Asana’s next phase of our mission, to make effortless the coordination of collective human action,” Moscowitz wrote on the company’s blog. “We share a worldview, we share a vision for the future of technology, and we share a commitment to solving the world’s most pressing challenges.”

Related links:

Asana –

Asana blog – Asana, Peter Thiel, and Founders Fund

GigaOm – Asana raises $28M to ease workplace collaboration

Reuters – Facebook alumni line up $28 million for workplace app Asana

TechCrunch – Workplace Collaboration Tool Asana Raises $28M At A $280M Valuation

New York Times – Asana Raises Money to Save the World by Saving Time




  1. I would recommend checking out for an online GTD manager.

    You can use it to manage your goals, projects and tasks, set next actions and contexts, use checklists, and a calendar.
    Syncs with Evernote, and also comes with mobile-web version, and Android and iPhone apps.