gamesindustry.biz reports: “Over half of Chinese consumers prefer free-to-play or ad-funded games over premium titles. That’s according to research commissioned by Mintegral, an AI-driven, programmatic ad platform, which surveyed 1,007 people and found that 61% prefer non-premium titles.”
Home
Featured Top Slider Over Half of Chinese Consumers Prefer Free-To-Play or Ad-Monetized Games Over Premium
