Digital Music News reports: “The global streaming of K-pop music continues to surge as the genre’s worldwide influence continues to grow. In the last five years, K-pop streams on Spotify (the world leader in music streaming platforms) have increased by 362% in the global market, and 182% in the United States in 2023, compared to 2018. In Southeast Asia, where K-pop is at its most popular, streaming surged by a whopping 423% during the same time period.”
K-Pop Streams Have Surged 362% On Spotify Since 2018, And 182% In The US Alone
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