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Apple closes Chinese App Store loophole, causing thousands of games to...
The Verge reports: "Apple will start removing thousands of games from its Chinese App Store in July as a result of a policy that...
Anheuser-Busch, a Titan of Sports Ads, Launches Streaming Sports Series That’s...
Variety reports: "One of the nation’s most colorful sports advertisers says it plans to launch its own sports-talk show because consumers are growing wary...
Subscription-based streamers outstrip ad-supported services’ share of watch time
Digiday reports: "Ad-supported streaming services have some catching up to do. Subscription-based streaming services, which are largely ad-free, continue to dominate the amount of...
Snapchat Publishes New Data on the Rising Effectiveness of 6-Second Ads
Social Media Today reports: "With attention spans declining, and media consumption habits evolving, could 6-second video ads now be more effective than longer variants?"
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ViacomCBS Set to Make First “Unified” Pitch to Marketers
The Hollywood Reporter reports: "To hear ViacomCBS president and chief advertising revenue officer Jo Ann Ross tell it, the 2020 upfront “really has to...
YouTube to expand Shorts to the U.S., add 4K and DVR...
TechCrunch reports: "YouTube has a host of big product updates coming this year, and it just detailed a lot of them in a blog...
CNNPlus, Anyone? Cable News Preps For Streaming Future
The Hollywood Reporter reports: "Cable news channels are at a tipping point. Fox News, CNN and MSNBC are coming off a record-smashing news year,...
Super Bowl Advertisers Face a Tricky Playing Field
Variety reports: "Advertisers in next year’s Super Bowl are hoping they will get to party like it’s pre-pandemic 2020. Earlier this year, Fox Corporation...
Social Media Ad and Video Spend Skyrocketed in Q4 2020
Social Media Today reports: "Socialbakers' Q4 2020 Social Media Trends Report, shows us how quick advertising behavior can change."
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‘It’s Not A Peanut Butter Spread Approach’: How Advertisers Are Adapting...
Digiday reports: "The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing,...
