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Social networks are finally competitive again
The Verge reports: "Lately, the consumer internet — that set of products devoted to building and monetizing large networks of people — has started...
Advertisers’ linear TV ad dollars don’t carry as much clout as...
Digiday reports: "The traditional TV advertising business isn’t what it used to be. With the erosion of the pay-TV subscriber base and the rise...
Streaming Ad Spend Grew 57% in 2021 Reaching $15.2B, Market to...
TechCrunch reports: "Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry...
TikTok Launches New Marketing Education Initiative to Help Advertisers Maximize Opportunities
SocialMediaToday reports: "As it works to maximize its revenue opportunities, TikTok’s launching a new educational initiative in order to help marketers better understand and...
Netflix Says It Has Nearly 5 Million Monthly Active Users On...
MarketWatch reports: "Six months after its launch, Netflix Inc.’s ad-supported tier has nearly 5 million monthly active users globally, the streaming giant said Wednesday....
IHeartMedia Buys Ad Tech Firm Triton Digital From E.W. Scripps For...
Deadline reports: "IHeartMedia said Wednesday it’s buying Triton Digital, a leading ad tech provider in the podcast and audio space, from E.W. Scripps Company...
Global Ad Market Recovering Faster Than Expected From COVID-19, Says Analysts
The Hollywood Reporter reports: "Global advertising expenditure is set to fall in 2020 as the media industry confronts the coronavirus pandemic, but the overall...
Apple’s iPhone 14 Launch Event Is Happening September 7th
The Verge reports: "Apple’s next product launch event will take place on September 7th, the company announced in an invitation sent out to journalists...
Univision Acquires VIX, Will Combine Free Streamer With PrendeTV in U.S.
Variety reports: "Hispanic media giant Univision Communications acquired VIX, an independent ad-supported streaming service with 20,000-plus hours of free Spanish-language film and TV programming."
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Peacock Swipes Right On Ad Deal With Tinder’s Match Group
The Hollywood Reporter reports: "One of the benefits of dating around? A free subscription to Peacock, thanks to an advertising deal between dating app...
