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Netflix Ad Tier Reaches 1 Million US Users After Shaky Start
Video Week reports: "Netflix’s ad-supported tier has reached 1 million monthly active users in the US, Bloomberg has found, suggesting its advertising business is...
TikTok Confirms It Is Testing An Ad-Free Subscription Tier
Variety reports: "TikTok is exploring a new way to make money: The popular video app has kicked off a limited-scale test of a monthly...
Meta To Charge For Ad-Free Versions Of Facebook And Instagram In...
The New York Times reports: "Meta said on Monday that it will introduce an advertisement-free subscription option next month for people who use Facebook...
SoundCloud Gets Moody With Its Latest Advertising Feature
Music Ally reports: "SoundCloud’s latest feature for advertisers? It’s a mood. Well, it’s mood targeting for ads anyway, enabling brands to target particular music...
Paramount+ Sets International Rollout Plans For Ad Tier, Premium Offers In...
Variety reports: "Aiming to grow its global direct-to-consumer distribution, Paramount+ has set the international rollout plans for its premium and ad tier subscriptions following...
Prime Video Ad Tier Launching With Competitive CPMs
AdWeek reports: "Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse....
Netflix Plans To Put Advertisers Into Interactive ‘Squid Game’ For TV...
Variety reports: "Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll get to step into those programs...
Netflix To Eliminate Its Basic, Ad-Free Subscription This Year
CNET reports: "Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant...
Reddit Introduces A New Ad Format That Looks Similar To Posts...
TechCrunch reports: "Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on...
U.S. Ad Forecast For 2024 Raised On Improved Economic Outlook, Digital...
The Hollywood Reporter reports: "The U.S. advertising market is looking healthier now than in December, media investment company Magna signaled Thursday, raising its 2024...
