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Majority Of Prime Videos Subscribers Are Viewing Ads
Broadband TV News reports: "Some 88% of subscribers to Amazon Prime Video are doing so through an ad-supported tier. Data released by Digital-I shows...
Samsung Ads Launches Optimal Reach For Linear, AVOD
TV Technology reports: "Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the availability of its Optimal Reach solution for advertisers across...
Threads Add More Ads
The Verge reports: "Meta is opening up ads on Threads to “all eligible advertisers globally” and plans to show them to users in “select...
Nielsen: Most TV Viewing Is On Ad-Supported Services
TV Technology reports: "Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a comprehensive look at the portion of television that...
Amazon Thinks It Has A Winning Play To Score Sports Ad...
The Hollywood Reporter reports: "When Amazon takes the stage for its upfront presentation Monday evening, the company believes that it has an ace up...
Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On...
Deadline reports: "Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced...
YouTube Shorts Revenue Now Matches Long-Form YouTube Content
RouteNote reports: "Last week, YouTube CEO Neal Mohan revealed that YouTube Shorts now brings in the same ad revenue per watch hour as long-form...
Nearly Half Of Streaming Subscriptions Are For Plans With Ads
The Verge reports: "Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows that 46 percent...
AppHarbr Helps Block Malicious Ads For Mobile Games
GamesBeat reports: "FunCorp had an ad quality problem, so it turned to AppHarbr for a solution. FunCorp is a mobile entertainment company known for...
