Rather than squish the popular virtual world "Habbo Hotel" onto the small screen, its parent company Sulake opted to branch out for its first mobile game. The free-to-play "Lost Monkey" challenges players to keep the simian star healthy and entertained with mini-games now that it’s stranded on an island after entering a broken Habbo teleport. Players who successfully complete the challenge can keep the exclusive virtual monkey as a pet in "Habbo Hotel."

Sunday marks the end of an event from mobile rewards network Kiip and the Guinness World Records to get one player into the famous record book for “The Highest Score Achieved on 'Mega Jump,'” the free-to-play mobile game from Canadian developer Get Set Games with more than 16 million players in dozens of countries. This competition, which started Sept. 28, kicks off an ongoing network integration that will see players of every Kiip-enabled game being potentially eligible to become a Guinness World Records holder.

Enrique Iglesias, one of the most popular Latin musicians of all time, wants to add some additional venues to his upcoming tour. These new stages will be built by his fans, and they will exist only in Zynga’s "CityVille." Between Oct. 4 and 10, players who have attained at least level six will encounter Iglesias in their city and can get him to say a few words. Among other things, they also can collect the brown boots, leather bracelet and military cap familiar to all of his fans, along with a two-seater plane commemorating his love of flying. The more dedicated can enhance their cities with a limited-edition “Enrique” speedboat and a high-rise like those near his Miami home.

Motion capture teams already have unusual jobs, but the mocap artists on Electronic Arts’ "Need for Speed:The Run" had an assignment that was out of the ordinary even for them. Due to a marketing partnership between the street-racing video game and the Sports Illustrated Swimsuit brand, they got to put the mocap dots on skin-tight suits worn by 2011 Sports Illustrated Swimsuit cover model Irina Shayk and fellow Swimsuit model Chrissy Teigen so that the two women could play a small part in the game itself.

Most social games have perks for those at the top of the leaderboard, but USA Network may be unique in making one of those perks be the opportunity to become a murder victim. But it does suit a game based on "Psych," USA Network’s drama starring two detectives known for their quirks and quips. The "Psych" game "#HashTagKiller" (HTK) went live today in a seven-week game leading up to the show’s Oct. 12 season premiere.

Rovio Entertainment, in cooperation with leading Singapore telco Singtel, worked with Uplause Ltd. to engage 50,000 Formula 1 Grand Prix fans as live controllers in a gigantic game of 'Angry Birds' on Sunday. The event was the first in an ongoing partnership between Rovio and Uplause that will audiences into the joystick at large events around the world. Peter Vesterbacka, Mighty Eagle and chief marketing officer of Rovio, said, “We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters.”

Now we know what Nexon was building up to when it shared the human interest factoid that 75 percent of "MapleStory" marriages end in annulment. The company announced "Ascension," an update and expansion that includes a complete revamp of the free-to-play game’s wedding system and new features to make staying married more attractive. Nexon also said that "MapleStory Adventures," a Facebook iteration of the game, has already exceeded 3 million registered players since its Jun 16. debut. In addition, it closed the beta test of "Wonder Cruise," Nexon’s second Facebook game, in preparation for its launch late this month.

Warner Bros. Interactive Entertainment today formally released its new Facebook game "The Big Bang Theory: Mystic Warlords of Ka’a," which has been in beta since July 27. The timing is not accidental. Warner Bros. Television's hit comedy returns to the screen tonight on CBS in back-to-back episodes kicking off its fifth season, having recently started to air five nights a week in off-network syndication.

Electronic Arts Inc. today announced Rajat Taneja has been named EA’s global chief technology officer, which makes him responsible for all of the company's technology decisions and investments anywhere in the world. He joins EA having been Microsoft's corporate vice president, Commerce Division, where among other things he led the development and deployment of all commerce and transaction technologies across Microsoft’s online capabilities in over 200 countries.

Disney Mobile quietly broke new ground Thursday by debuting its first original game character, a friendly alligator named Swampy. Developed by the team behind the squishy physics of the JellyCar franchise, "Where's My Water?" follows the adventures of Swampy in his surprisingly difficult quest to be clean.