Nintendo’s relationship with the older demographic continues to be worthwhile for the gaming company, since Nintendo Wii will be a highly visible part of the 2011 Life@50+ National Event & Expo. Hosted by AARP and in Los Angeles this year, the event opens on Sept. 21. It’s a return engagement for Nintendo and the social and physically active Wii gameplay style.

Adult Swim is spreading its off-kilter sensibility onto a third screen with completely original games. Adult Swim Digital has partnered with PikPok and Grumpyface, independent game developers with which it already has a relationship, for this new initiative, the first result of which is PikPok’s 'Monsters Ate My Condo.'

Hardcore social game company Kabam has brought Steve Klei on board as chief financial officer. Klei formerly held that position at Jigsaw, where he led its acquisition by Salesforce.com for $175 million, so he's got the experience necessary to help Kabam handle the $85 million in funding the company received in May.

Testing the “use it or lose it” philosophy, a new research study of 10,000 U.S. adults suggests that playing PopCap Games’ Bejeweled Blitz helps older people feel mentally “sharper” and quicker to see patterns. Specifically, the study found of those who play Bejeweled Blitz regularly, 47 percent of adults over 50 reported feeling sharper while performing other tasks, and 23.9 percent of adults over 65 felt their ability to see patterns improved.

Gaming and Giving for Good, the game industry event to raise money for Children’s Miracle Network Hospital, opened for participant registration today. The project brings together Xbox 360 with GameStop, Hulu, 2K, EA, Capcom Entertainment, Square Enix and other companies for the main Oct. 1 marathon event as well as other relevant efforts. Anyone who registers at Xbox.com/g3 will receive a free Xbox Live Gold Membership for the weekend, enabling them to join with the millions of others on the online entertainment network.

GameStop has chosen an existing Android tablet which it will begin selling next year under its own brand and with a selection of game titles pre-installed. It will positioned as the "GameStop certified gaming platform" and will be offered next to hardware from Sony, Microsoft, Nintendo and Apple that the company already sells.

Intel Corp.'s investment arm Intel Capital today announced seven companies that have received a total of $24 million to encourage their continued innovation in bringing the benefits of cloud computing to a wide variety of different enterprises, including two in games. Listed alphabetically, they are DynamicOps, enLighted, Gaikai, Guavus, IP Commerce, Revolution Analytics and Swrve New Media. Intel declined to specify how the funds were allocated.

Lady Goo Goo has escaped Monstro City to take on the challenge of becoming a music superstar. That odd statement makes perfect sense to the over 50 million registered users of Moshi Monsters, the kid-safe virtual world from Mind Candy, and it means that the brand is expanding its characters by launching a recording label. And of course there's a video.