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How Esports Organization Gen.G’s Cross-Market Strategy Helps Attract New Brand Partnerships
Digiday reports: "Like other world-spanning fandoms such as K-pop and anime, esports is a universal language that brands can use to reach consumers outside...
Sony, Lego Owner Invest $2B in ‘Fortnite’ Publisher Epic Games
The Hollywood Reporter reports: "The new investment values Epic at $31.5 billion, up from a $28.7 billion valuation less than a year ago. Epic...
In-Game Ad Platform Gadsme Raises $8M
Gamesindustry.biz reports: "Ad tech platform Gadsme has raised $8 million in a round of seed funding to fuel its in-game advertising efforts. The round...
Take-Two Selling $2.7bn Senior Notes to Fund Zynga Acquisition
Gamesindustry.biz reports: "In a note to investors, the publisher announced it will be selling $2.7 billion senior notes -- a type of bond that,...
Legendary Play Raises $4M for Esports Themed Mobile Titles
Gamesindustry.biz reports: "Mobile studio Legendary Play (formerly known as Meta Games) has raised $4 million in a funding round co-led by Bitkraft Ventures and...
Lego and ‘Fortnite’ Maker Epic Games Team to Build ‘Kid Safe’...
Variety reports: "Lego and Epic Games inked a long-term partnership under which they will build an “immersive, creatively inspiring and engaging digital experience” for...
Minecraft Launches Rivercraft
Gamesindustry.biz reports: "Today Minecraft has launched Rivercraft, a new world that aims to teach children about the negative impacts of flooding and climate change....
Epic Launches Unreal Engine 5
Gamesindustry.biz reports: "During its State of Unreal event, Epic Games today officially launched Unreal Engine 5, nearly two years after the original announcement and...
Why Coca-Cola’s In-Game Flavor Announcement Validates Fortnite as Both an Advertising...
Digiday reports: "Gamers will be able to experience the next Coca-Cola flavor inside Fortnite before it hits real-world store shelves. The beverage brand's use...
Crypto Giant FTX in Talks to Invest in Indian Gaming Startup...
TechCrunch reports: "India’s Mobile Premier League, or MPL, is in talks to raise capital from a number of investors including the crypto exchange FTX...
