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Kayak co-founder Paul English just launched Moonbeam, a podcast discovery app

TechCrunch reports: "Podcast downloads have boomed over the last year, and Kayak co-founder and tech entrepreneur Paul English became an avid, daily listener. But...

Facebook to Replace "Become a Fan" with "Like" Button

Palo Alto, Calif. - Facebook plans to remove a button that allows users to "Become a Fan" of businesses, instead replacing it with a "Like" button, the...

Broadcom is acquiring VMware for $61 billion

The Verge reports: "Broadcom is acquiring VMware in a $61 billion cash-and-stock deal. It’s one of the biggest tech acquisitions ever, behind Dell’s $67...

Warner Chappell Production Music Launches Global Rebrand

Music Business Worldwide reports: "Described as the company’s “biggest transformation in a decade”, the production music house has also expanded its executive team and...

Gowalla Partners With Disney on Theme Park "Check-ins"

Austin - Location-based service Gowalla on Thursday announced a partnership with Disney (NYSE: DIS) theme parks. The deal sees Gowalla introducing over 100 new virtual "stamps" within...

Indie Label Vets Launch Investment Fund Exceleration Music, Partner With Alligator...

Billboard reports: "A quintet of indie label veterans have joined together to launch a new investment fund with the goal of supporting artists, creators...

How TV networks managed between securing upfront commitments and saving inventory...

Digiday reports: "The latest cycle of TV advertising’s upfront deal-making is likely to put even more pressure on an already tight linear TV and...

AMC Networks Delivers Addressable TV Ads to Wider Audiences

Variety reports: "A media company known for giving new life to the undead is doing something similar to an advertising technology that many believe...

Fox Corp. Quarterly Ad Revenue Drops, But Fox News Drives 18...

The Hollywood Reporter reports: "Fox. Corp., led by CEO and executive chairman Lachlan Murdoch and chairman Rupert Murdoch, posted improved quarterly financials that were...

Warner Bros. Under Siege: “No One Is Angry at the Streamers...

The Hollywood Reporter reports: "In the aftermath of WarnerMedia’s decision to put its entire 2021 slate of films on its HBO Max streaming service...