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How TV networks managed between securing upfront commitments and saving inventory...
Digiday reports: "The latest cycle of TV advertising’s upfront deal-making is likely to put even more pressure on an already tight linear TV and...
Yahoo, Nokia Announce Global Pact; Will Co-brand Maps, Mail
New York
- Yahoo (NASD: YHOO) and Nokia (NYSE: NOK) on Monday announced a worldwide partnership that will see
Nokia become the exclusive provider of Yahoo's...
AMC Networks Delivers Addressable TV Ads to Wider Audiences
Variety reports: "A media company known for giving new life to the undead is doing something similar to an advertising technology that many believe...
Will Sports TV Advertising Return to Pre-Pandemic Form?
The Hollywood Reporter reports: "When it comes to live television, there is perhaps no better sign of a normal spring than a full day...
NBCU CEO Sees Robust Demand in Upfront, but Offers No Details...
Variety reports: "The CEO of NBCUniversal said the company enjoyed robust demand in the TV industry’s upfront market, but offered no tangible details on...
The Ringer, Gimlet Media Ratify First Collective Bargaining Agreements With Spotify
The Hollywood Reporter reports: "The Ringer and Gimlet Media unions have both ratified collective bargaining agreements with owner Spotify, the Writers Guild of America...
Shopify allows merchants to sell NFTs directly through their storefronts
TechCrunch reports: "Shopify has made it possible for eligible sellers to sell NFTs (non-fungible tokens) via its platform, which opens up a whole new...
China Media Earnings: Baidu Profits Rebound, Live-Streamers Stalled
Variety reports: "Baidu was once one of the big three entertainment tech firms in China and remains the majority owner of streamer iQIYI. But...
WGN America to Rebrand as NewsNation: An “Unbiased” Competitor to Cable...
The Hollywood Reporter reports: "Nexstar, the local TV station giant, is rebranding its national cable channel WGN America as NewsNation, positioning it as a...
There’s Never Been a Better Time to Play Video Games
The Verge reports: "2020 has been a bad year in almost every way. I don’t need to list the reasons. But one of the...
