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Sinclair Broadcast Group Aims to Sell Ads Based on Impressions
Variety reports: "Sinclair Broadcast Group said Tuesday it intends to start selling its linear and digital ad inventory based on a “common impression-based currency,”...
Twitter acquires distraction-free reading service Scroll to beef up its subscription...
TechCrunch reports: "Twitter this morning announced it’s acquiring Scroll, a subscription service that offers readers a better way to read through long-form content on...
ITV Revenues Up in COVID-Hit Quarter, With Advertising Forecast to Rebound
Variety reports: "U.K. broadcaster ITV increased external revenues by 2% in the quarter ending March 31, 2021, according to financial results released on Wednesday."
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Paramount Plus Leads Quarterly Gain Of 6M Streaming Subscribers As ViacomCBS...
Deadline reports: "ViacomCBS exceeded Wall Street earnings expectations in the first quarter, paced by the addition of 6 million global streaming subscribers."
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Tencent in talks with US Committee to retain Epic and Riot...
Gamesindustry.biz reports: "Tencent has entered negotiations with the Committee on Foreign Investment in the United States concerning its stakes in Epic Games and Riot...
Bitski raises $19 million from a16z to become the ‘Shopify for...
TechCrunch reports: "For every crypto-skeptic that see NFTs as yet another hype bubble, there’s an acolyte who sees NFTs as the key to unlocking...
Snapchat Shares New Insights into Evolving Video Viewing Behaviors
Social Media Today reports: "As any parent of younger kids will tell you, kids just don't watch traditional TV anymore. These days, younger viewers...
Roku Q1 Active Account Growth Slows, Revenue Booms 79%
Variety reports: "Roku gained 2.4 million new active accounts for the first quarter of 2021, showing that the pandemic-driven streaming momentum that buoyed its...
‘The worlds are meshing’: How streaming is reshaping the TV advertising...
Digiday reports: "The annual TV upfront negotiations no longer revolve around linear TV as they once did. TV network owners and their linear TV...
CBS Plans Addressable Commercials for Broadcast TV in Bid to Vie...
Variety reports: "The people who run one of the nation’s best-known broadcast networks think they’ve come up with a way to slow the flow...
