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Prime Video Ad Tier Launching With Competitive CPMs
AdWeek reports: "Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse....
TelevisaUnivision To Launch ViX Premium Tier With Ads
Next TV reports: "TelevisaUnivision said it plans to launch an ad-supported version of the premium tier of its ViX streaming service this year. The...
Disney ‘Shoppable’ Ad Format Enters Beta
Broadband TV News reports: "Unilever has joined a beta program launched by Disney that allows consumers to purchase items without disrupting the viewing experience....
US Media Becomes Vevo’s Ad Sales Partner In Latin America
Music Business Worldwide reports: "US Media, an advertising company that connects brands to audiences in Latin America, has formed an advertising sales partnership with...
Netflix To Eliminate Its Basic, Ad-Free Subscription This Year
CNET reports: "Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant...
YouTube Touts High-Profile Ad Formats Ahead Of Super Bowl
Next TV reports: "The Super Bowl is not just a big moment for television. With the big game approaching YouTube has a few new...
Netflix Plans To Put Advertisers Into Interactive ‘Squid Game’ For TV...
Variety reports: "Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll get to step into those programs...
Walmart To Enhance Media Business With $2.3 Billion Vizio Acquisition
PYMNTS reports: "Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion. The acquisition would enable...
SoundCloud Gets Moody With Its Latest Advertising Feature
Music Ally reports: "SoundCloud’s latest feature for advertisers? It’s a mood. Well, it’s mood targeting for ads anyway, enabling brands to target particular music...
Nvidia’s GeForce Now Free Tier Will Soon Include Ads
PCMag reports: "One great way to try Nvidia's GeForce Now game streaming service is to take advantage of its free tier. It does come...
