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Hulu Study IDs 4 Types of Streaming Consumers
The Hollywood Reporter reports: "More than 90 percent of people ages 13-54 use at least one streaming service, a study from Hulu finds —...
Dentsu develops tool to address audience-based TV advertising’s patchwork problem
Digiday reports: "Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers...
U.S. Video Consumer Spending to Fall in 2020 for First Time,...
The Hollywood Reporter reports: "Analysts at MoffettNathanson are projecting that overall video consumer spending in the U.S. will, for the first time ever, decline...
US gamers have spent $27.9bn in 2019 so far
gamesindustry.biz reports: "A new report from the NPD shows US consumers have spent a little under $30 billion on video games products and services...
Hollywood’s NFT Gold Rush: Behind the Hope and Hype
Variety reports: "The craze for the technology, which verifies ownership of unique digital assets, has swept across content industries in 2021. But will NFTs...
Traditional Pay-TV Operators Lost 6 Million Subscribers in 2019 as Cord-Cutting...
Variety reports: "The U.S. satellite and cable TV business declined at an unprecedented rate last year — with traditional pay-TV providers dropping a staggering...
New Study Finds Hollywood Studios Could Lose Money From Movies That...
Deadline reports: "In a new report from the UCLA-based Center for Scholars and Storytellers titled “Beyond Checking A Box: A Lack of Authentically Inclusive...
Video Gaming Is Ready for Its “Netflix Moment”: Analyst
The Hollywood Reporter reports: "The video gaming sector is ready for its "Netflix moment," according to an industry analyst. "Gaming may be on the...
Disney+ Streaming Service to Reach 82 Million Subscribers Worldwide by 2024:...
Hollywood Reporter reports: "Disney’s upcoming Disney+ streaming service will reach 82 million subscribers worldwide by 2024, according to a forecast from Digital TV Research....
Apple Estimated to Earn More From Gaming than Sony, Microsoft, and...
Gamesindustry.biz reports: "A new report suggests Apple is generating more revenue from video games than the three console platform holders -- despite not directly...
