Nielsen has analyzed which upcoming console games are the most anticipated from now until the end of 2012, and the list is promising even though it didn’t turn up any surprises.
“When we joined the Covenant, we took an oath.” If you recognize that line, you already know which title is the most anticipated game of 2012. Halo 4 claims that spot, as has every title in the Halo franchise before it, with a Nielsen Game Rank of 98 percent.
Nielsen derives its Nielsen Game Rank charts by combining eight key consumer metrics, including awareness and purchase interest, and compares those scores with the score results for all previous games released on the same platform.
The Halo blockbuster, which available exclusively on the Xbox 360, is followed fairly closely by Assassin’s Creed III (94 percent), Max Payne 3 (91 percent) and of course Madden NFL 13 (90 percent). The top 11 across all platforms are shown in the chart below, along with their scheduled release dates.
Nielsen – blog post