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Warner Music is Making $270M a Year From ‘Alternative Offerings’
Hypebot reports: "WMG is earning these millions from “alternative offerings that create new use cases for music.” Facebook, TikTok, Peloton and Roblox were all...
With Nielsen Under Scrutiny, NBCU Wants to Build New Measurement System
Variety reports: "The TV industry has for decades relied on a single yardstick: Nielsen ratings. Now NBCUniversal has suggested it may have to accept...
Facebook Discontinues Research into a Brain Controlled Interface to Focus on...
Social Media Today reports: "Earlier this week, researchers from UCSF shared their latest breakthrough in enabling a patient who's unable to move or speak...
Streaming, Cable Grow Audience Share in June as Broadcast Shrinks
The Hollywood Reporter reports: "Streaming platforms and cable networks increased their share of TV viewers’ time in June, while broadcast networks shrunk some. Netflix...
Snapchat Shares New Insights into Evolving Video Viewing Behaviors
Social Media Today reports: "As any parent of younger kids will tell you, kids just don't watch traditional TV anymore. These days, younger viewers...
Paramount Plus Leads Quarterly Gain Of 6M Streaming Subscribers As ViacomCBS...
Deadline reports: "ViacomCBS exceeded Wall Street earnings expectations in the first quarter, paced by the addition of 6 million global streaming subscribers."
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Hollywood Studios Don’t Have Enough Scale to Survive the Upcoming Streaming...
Variety reports: "In a dystopian view of the coming media wars, financial analyst and investor Richard Greenfield says Hollywood studios don’t have the heft...
Gen Z Ranks Watching TV, Movies as Fifth Among Top 5...
Variety reports: "Kids these days: They’re just not programmed to watch TV like their elders. Generation Z displays strikingly different entertainment preferences than older...
Networks Demand Audit of Nielsen Ratings During Pandemic
The Hollywood Reporter reports: "A group representing broadcasters contends the ratings service has undercounted viewers in the past year."
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Dentsu develops tool to address audience-based TV advertising’s patchwork problem
Digiday reports: "Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers...
