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Disney’s Disney+ Ad Pitch Reflects How Streaming Ad Prices Set To...
Digiday reports: "With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. The pricey pitch...
HBO Max Broken Out in Nielsen Streaming Estimates for First Time,...
Variety reports: "For the first time, Nielsen has reported TV time spent viewing estimates for HBO Max — with the Warner Bros. Discovery-owned service...
Why Netflix Is Betting Big On Poland (And You Should Too)
The Hollywood Reporter reports: "When, earlier this year, Netflix unveiled that it had picked Poland as its new regional headquarters — the company’s new...
Virtual Product Placement Ads Are Coming To Amazon Prime Video And...
TechCrunch reports: "Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production...
Hulu Nabs Streaming Rights to Bonnaroo, Lollapalooza and Austin City Limits...
The Hollywood Reporter reports: "Hulu has acquired the exclusive streaming rights to Bonnaroo, Lollapalooza and Austin City Limits through 2023. Subscribers to Hulu’s subscription...
Disney+ Powers to Nearly 138 Million Subscribers, Beating Streaming Expectations for...
Variety reports: "Disney+ kept its momentum fully charged as the streamer handily topped Wall Street growth forecasts for the March 2022 quarter. Disney’s flagship...
Redbox to Be Acquired in $375 Million Deal by Chicken Soup...
Variety reports: "Redbox Entertainment, the struggling DVD kiosk and streaming video company, has set a deal to be acquired by Chicken Soup for the...
Disney Trims $1B In Content Spend Amid Drive for Streaming Profits
The Hollywood Reporter reports: "Two and a half years after launch, Disney appears to be closing in on its long-stated goal for Disney+: Making...
Paramount Adds 6.3M Global Streaming Subs in First Quarter to Top...
The Hollywood Reporter reports: "The entertainment conglomerate revealed the latest figures on Tuesday as part of its first-quarter earnings report. It also detailed that...
Amazon Freevee Increases Its Slate Of Originals, Establishes Itself As A...
TechCrunch reports: "During the Amazon NewFronts, Freevee (formerly IMDb TV) announced an increased slate of original programs and FAST (free ad-supported streaming TV) offerings,...
