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New Report Underlines the Importance of Social Media in Connecting with...
SocialMediaToday reports: "Consumer expectations are rising, as is the importance of shared brand values, according to the latest data from market research provider Qualtrics....
In the Metaverse, Brands’ FOMO is Competing with Consumers Burnout
Digiday reports: "Marketers are experiencing FOMO around the metaverse, sparking a wave of brand activity, from branded in-game characters to non-fungible tokens, across a...
Hollywood in the Metaverse: 5 Considerations for Content Creators
The Hollywood Reporter reports: "In the most fundamental of terms, the metaverse will likely leverage web 3.0 technology to support real-time 3-D rendered simulations...
Will Hollywood’s Streaming Ambition Lead to Big Gaming Buys?
The Hollywood Reporter reports: "As Microsoft snaps up Activision Blizzard for $68.7 billion to shore up its streaming platform, and Netflix also enters the...
The Industrial Metaverse: Where Simulation and Reality Meet
VentureBeat reports: "Much of the attention around the metaverse to date has centered on social experiences where people can meet up, but I’m most...
The State of Media Diversity
Digiday reports: "In 2020 and 2021, the advertising industry renewed its focus on the need for better representation regarding diversity in ad creative and...
Rethinking the Longevity of Cryptocurrency’s Pay-for-Processing Model
TechCrunch reports: "The pay-for-processing business model has always been a largely unquestioned mainstay within the cryptocurrency landscape. Since the inception of digital assets, investors,...
The Deal That Will Change the Industry Forever: Analysts on Microsoft’s...
Gamesindustry.biz reports: "The number of mergers and acquisitions taking place across the games industry has dramatically risen in recent years, but every now and...
Netflix Earnings Preview: Subscriber Momentum in Focus Amid Somber Investor Mood
The Hollywood Reporter reports: "The company’s fourth-quarter earnings report after the market close on Thursday will show how the actual figure compared with management’s...
2022 is Shaping Up To Be One of Video Games Biggest...
Gamesindustry.biz reports: "2021 was the year we felt the effects of the pandemic. Big games were delayed as some developers struggled to adapt to...
