Simulmedia Lands $8 Million for TV Marketing Platform

By
Mark Hefflinger
-
0

New York
– Simulmedia, a media marketing firm that aims to help TV networks improve
ratings through more effective commercials, announced on Wednesday that it has
raised $8 million in its second round of funding, led by Time Warner
Investments.

Previous backers Avalon Ventures and Union Square Venture also
participated.

Launched 18 months ago, New York-based Simulmedia offers a
platform that it says helps networks boost ratings through more effective
on-air promotions for their programs, using set-top box data and its own
predictive technology.

During trials, Simulmedia says its platform delivered 50%-350%
more viewers per program promotion spot that traditional means.

The company will
use the funds for further product development.

 

Related Links:
http://www.simulmedia.com/press/

Zerista Gets Seed Funding for Mobile Social Platform

By
Mark Hefflinger
-
0

Denver
– Zerista, a developer of mobile social software, has raised an undisclosed sum
of seed funding from Kickstart Seed Fund, and new and returning angel
investors.

Denver-based Zerista, which launched its platform at the DEMO Spring
2010 event, lets any user create a mobile social community.

The company said it
will use the funds to roll out its mobile community platform.

 

Related Links:
http://www.pehub.com/69632/zerista-gets-seeded

http://www.zerista.com

Chinese Classified Ads Portal 58.com Raises $15 Million

By
Mark Hefflinger
-
0

Beijing – 58.com, a
classified ads portal in China,
has raised $15 million in its second round of venture capital financing, JLM
Pacific Epoch reported, citing the local Sina.com news service.

New investor
DCM, and previous backer Softbank Asia Infrastructure Fund participated in the round.

Beijing-based 58.com has branches in 321 cities, and reportedly became
profitable in 2009.

 

Related Links:
http://www.jlmpacificepoch.com/newsstories?id=1623965_0_5_0_M

http://www.58.com

Facebook Discontinues "Facebook Lite"

By
Mark Hefflinger
-
0

Palo Alto,
Calif. – Facebook has
discontinued its Facebook Lite service, which was launched last summer as a less
fully-featured and ad-laden version of the site and marketed towards new users
in foreign countries. "We’re no longer supporting it, but learned a lot
from the test of a slimmed-down site. If you used Lite, you’ll now be taken to
the main Facebook.com site," the company wrote. Facebook did not provide a reason for discontinuing the service.


 

Related Links:
http://snipurl.com/vng7x

http://snipurl.com/vngob
(DMW previous coverage)

AT&T Publicly Launches Buzz.com Local Search Network

By
Mark Hefflinger
-
0

San Antonio,
Texas – AT&T (NYSE: T) on Tuesday
announced the public launch of its Yelp-like local business reviews and
information site, Buzz.com, after an invite-only beta period. The site lets
users "heart" their favorite restaurants and other local businesses,
and post a 160-character comment, as well as search its database of local
sites. It also features an "ask and answer" tool where users can ask
questions of friends, and see responses on Buzz as well as linked social
networks like Facebook.


 

Related Links:
http://snipurl.com/vnful

7digital Offers Free Downloads to U.S. Album Reviewers

By
Mark Hefflinger
-
0

London – U.K.-based digital
music retailer 7digital has put out a call to its U.S. users to submit album reviews,
in return for free downloads. The author of any review the company chooses to
publish wins a free album download, while the author of a review of a release that
becomes "album of the week" receives five album downloads.


 

Related Links:
http://us.7digital.com/cms/USReviews/AlbumReviews.aspx

Italian Court: ISPs Not Responsible for Subscribers' Infringement

By
Mark Hefflinger
-
0

Los Angeles
– An Italian court has ruled that Internet service providers should not be held
liable for the actions of their customers, rejecting calls from copyright
holders to compel ISPs to monitor users and block purported illegal
file-sharing websites, TorrentFreak reported.

The local film anti-piracy group
Fapav (Federazione Anti-Pirateria Audiovisiva) filed suit against Telecom
Italia in a bid to compel the country’s largest ISP to take actions against its
subscribers.

The court did side with copyright holders on one issue, namely
that ISPs must forward complaints of infringement from copyright holders to
local prosecutors.

 

Related Links:
http://snipurl.com/vnfia
(TorrentFreak)

Apple Countersues Kodak Over Digital Imaging Patents

By
Mark Hefflinger
-
0

Cupertino,
Calif. – Apple (NASD: AAPL) has filed patent
infringement claims against Kodak (NYSE: EK) over digital photography patents, following
two patent claims lodged by Kodak against Apple back in January.

The U.S.
International Trade Commission (USITC) also in February launched a probe into
whether Apple — and BlackBerry maker RIM — are infringing on Kodak’s patents
with their mobile phone cameras.

Apple’s lawsuit against Kodak, which concerns
two of its patents, was filed in federal court in California last Thursday.

 

Related Links:
http://snipurl.com/vnf31
(Patently Apple)

http://news.cnet.com/8301-30685_3-20002895-264.html

Apple Asks Gizmodo to Return Prototype iPhone Found in Bar

By
Mark Hefflinger
-
0

San Francisco
– Gawker Media’s Gizmodo gadget blog on Tuesday posted a letter it received
from Apple (NASD: AAPL), asking for a "device" — believed to be a prototype
iPhone 4G left in a bar by an employee — to be returned to the company.

On
Monday, Gizmodo posted photos and details of the device, which Gawker Media
reportedly paid $5,000 for to the person who originally found it in the Bay
Area bar.

The blog noted that the letter from Apple would go towards authenticating
the device as the next-generation iPhone.

 

Related Links:
http://snipurl.com/vnemp
(Gizmodo)

http://snipurl.com/vnemy
(DMW previous coverage)

Apple to Ship iPad 3G on April 30

By
Mark Hefflinger
-
1

Cupertino, Calif.
– Apple (NASD: AAPL) announced on Tuesday that U.S. customers who pre-ordered the iPad
3G will receive their shipments on Friday, April 30.

The company had previously
said it would deliver ship the iPad 3G by end of April.

The device will become available
in Apple retail stores on the same day, starting at 5:00 p.m.

Apple recently
said it would delay the international launch of the iPad, due to U.S. demand.
International pre-orders are currently slated to begin on May 10.

 

Related Links:
http://www.apple.com/pr/library/2010/04/20ipad.html

http://snipurl.com/vnef3
(DMW previous coverage)

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