Moment Systems, Chinese largest third-party digital marketing measurement company, has secured $20 million in Series B funding led by Kleiner Perkins Caufield & Byers, with participation by China Broadband Capital, Redpoint Ventures and WPP Digital. KPCB partner Zhou Wei will take a seat on Moment Systems’ board.

Moment Systems was founded in 2006 as the first company in China’s mainland to focus on digital advertising measurement and optimization. Its clients include P&G, Microsoft, KFC, L’Oreal, Volkswagen, IBM and several top-level advertising firms.

“The investment continues KPCB’s strategy of investing the most valuable and potential leader in fast-growing markets and sectors,” said Zhou Wei. “Moment Systems as the pioneer and leader actively promotes the establishment of industry standards through providing massive data collection and processing and unique technology, which make Moment Systems unlimited growth potential and competitive advantage.”

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