Mobile media application, marketing and ad network company Kickanotch Mobile secured $1.1 million in initial funding led by 42 Ventures, with participation from unnamed other strategic media and technology investors. The funding will be used to expand Kickanotch’s sales, marketing and engineering team, and accelerate the development of its mobile platform.
Kickanotch’s central product is its REVKick platform, which is designed to enable clients to better manage ad campaigns, track user data and manage mobile content. The company offers custom applications for all major devices and a Web-based mobile app control panel offering real-time analytics, content management and a mobile ad delivery solution.
“Media has spent years, even decades, to build their loyalty base – we support our radio station, TV, print and online publishers by providing our easy management and optimization of their apps and mobile ad campaigns, while growing their users and sources of revenue, which complement all existing marketing channels,” said Andy Lynn, Kickanotch chief executive officer, in a pre-prepared statement. “Media must do more than simply build an app – we help them do this, and more importantly leverage their existing Web, broadcast and advertising sales offerings to offer their advertisers a 360-degree reach.”