Reston, Va. – E-commerce spending for the 2011 holiday shopping season reached a record $37.2 billion, up 15% from 2010 levels, according to new figures from Reston-based comScore.

All told, 10 individual shopping days surpassed $1 billion in spending, led by Cyber Monday ($1.25 billion), which ranked No.1 for the second consecutive year.

“With brick-and-mortar holiday retail estimated to have grown about 4% this year, it’s clear that e-commerce continues to gain market share from traditional retail due to the attractiveness of the Internet’s convenience and lower prices,” said Gian Fulgoni, the chairman of comScore. “Consumers were especially attracted to the deals and discounts available through digital channels — particularly free shipping, which occurred on well over half of transactions this season.”

This article was also published in Potomac Tech Wire.

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comScore release –

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