Digital business analytics firm comScore Inc. today announced that Tom Karrat has joined the company as president Global Marketing & Media Solutions. In this newly created position he will be responsible for developing comScore’s sales and go-to-market strategies, reporting directly to comScore CEO Dr. Magid Abraham.

Karrat joins comScore having most recently been executive vice president of Sales & Marketing at Mimeo, where he helped the online printing services company nearly double its revenue. Prior to Mimeo, he served as senior vice president of Sales at Yahoo Hotjobs. Karrat also served as vice president and general manager of StorageApps, which was acquired by HP.

Dr. Abraham: “We’re delighted to welcome Tom, an experienced executive with a proven track record of success, to lead comScore’s global sales and marketing efforts. His experience and demonstrated ability to build and scale organizations in the technology, media, and cloud computing segments will be an important asset in helping comScore continue to grow as a global company. His experience leading large teams and cultivating a winning mentality will also help comScore take its sales organization to the next level. We are excited for Tom to bring new value to comScore and help us deliver even better results for our clients.”

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