Clear Channel today announced it was furthering its platform’s reach by appointing Radha Subramanyam to the newly created position of executive vice president of Sales and Marketing Research for Clear Channel Media and Entertainment, effective immediately. She will report to John Hogan, chairman and CEO of Clear Channel Media and Entertainment.

Subramanyam will be responsible for developing, aggregating and analyzing consumer data across Clear Channel’s platform of local and national brands, including on-air, its iHeartRadio digital radio service and live events promoted through AM/FM, HD, satellite, digital and mobile. She will also build and lead a new team of research professionals who will provide audience and consumer analytics for Clear Channel Media and Entertainment market teams and their national and local advertisers and partners.

Subramanyam joins Clear Channel from the Nielsen Company, where she was as senior vice president of Media and Advertiser Insights. She also was a founding member of the leadership team at NMIncite, a Nielsen-McKinsey social media insights and analytics joint venture consultancy, with a particular focus on shifts in media consumption.

Before Nielsen, Subramanyam served as vice president and head of Corporate and Media Research at Yahoo, where she was responsible for corporate, content and strategic ad sales research. Earlier, Subramanyam headed various research and planning departments for MTV Networks, across five television properties and more than ten digital properties.

“Radha is recognized as an industry leader in consumer insights and research and I am excited to have her on our team,” said Hogan. “No other media company comes close to Clear Channel’s reach, scale and promotional power, and Radha’s expertise will elevate Clear Channel’s sales and marketing research capabilities to world-class levels. Consumer research, helping us to better understand the lifestyles of our listeners, what they want and expect from their listening experience and how they interact with our partners’ products and services, has always been one of our company’s key priorities, and Radha will be instrumental in supporting our compelling story with accurate, credible data and information.”

Related links:

Clear Channel – press release