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Amazon’s Ad-Supported Streaming Service Freevee Is Shutting Down
IGN reports: "Remember a few months ago, when Amazon denied rumors that its free, ad-supported streaming service Freevee would be shutting down following the...
Netflix Says Ad Tier Has Surged To 70M Users, Christmas Day...
The Hollywood Reporter reports: "Netflix says that users of its advertising tier have surged in the past six months, and that the ad tier...
New Subscribers Taking Netflix Ads Tier But Disney Gets The Growth
Broadband TV News reports: "Almost 60% of new subscribers to Netflix in Great Britain signed up to its ad tier in Q3 2023. The...
Open Access To Google’s AI Text Watermarking Tool May Help Advertisers...
The Drum reports: "In an effort to address growing concerns about the authenticity and proliferation of AI-generated content, Google on Wednesday announced that it...
Amazon To Expand Ads On Prime Video To Major New Markets...
The Hollywood Reporter reports: "Amazon is expanding its Prime Video advertising business, bringing ads to five major new markets next year. Ads on Prime...
TikTok Joins The AI-Driven Advertising Pack To Compete With Meta For...
DigiDay reports: "TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer...
Meta Debuts New Generative AI Tools For Video-Based Ads
siliconANGLE reports: "Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook and Instagram in recognition of the fact that...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than...
Business Wire reports: "AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps...
Amazon Starts Testing Ads In Its Rufus Chatbot
TechCrunch reports: "Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted...
WBD International Launches First-Party Data Platform
Broadband TV News reports: "Warner Bros. Discovery (WBD) International has launched WBD AIM, a first-party data platform that enables advertisers to target their campaigns...
