advertising
Home advertising
NBCUniversal Adding 40 FAST Channels, Ecommerce Options To LG Smart TVs
Media Play News reports: "NBCUniversal and LG Electronics have expanded their content distribution agreement with the addition of 40 free ad-supported streaming television channels...
Discord Announces Mobile Ad Format To Broaden Game Ad Opportunities
GamesBeat reports: "Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile...
Max Pulls CNN And Sports From Ad Tier In Streaming Pivot
The Hollywood Reporter reports: "Recognizing live sports is key to future streaming bundling strategies, Warner Bros. Discovery has pulled plans to charge Max ad-free...
Instagram’s New Ad Format Lets Creators Get Paid For Testimonials In...
TechCrunch reports: "Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced...
Kantar Says Ad Tiers Reshaping Streaming Market
Broadband TV News reports: "Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming. The latest study, from Kantar’s Worldpanel...
Amazon Bets On NBA To Turbocharge Its Advertising Business
The Hollywood Reporter reports: "Amazon Prime Video is betting that a stacked lineup of sports can help it turbocharge its fast-growing advertising business. The...
Super Bowl On Fox And Tubi Generates More Than $800 Million...
TV Tech reports: "Fox Corporation's presentation of Super Bowl LIX on Fox and Tubi generated over $800 million in gross revenue from advertising sales...
Publicis Media Strikes Pacts To Buy Ad Positions In Women’s Sports...
Variety reports: "Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on Tuesday unveiled...
Disney+, Tubi Lone Super Bowl LIX Streaming Advertisers
MediaPlayNews reports: "Streamers Disney+, Google-owned YouTube TV, and Fox’s free ad-supported Tubi platform were the only direct-to-consumer advertisers during Fox Sports’ Feb. 9 broadcast...
AI-Driven Ads Take The Field During The 2025 Super Bowl
TechCrunch reports: "We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t...
