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Why Roku Launched A New Ad-Free Streaming Service
AdWeek reports: "Howdy from Roku. Last week, Roku launched Howdy, an ad-free subscription video-on-demand (SVOD) service for $2.99 per month, and the company thinks...
Pubmatic Launches AI Sports Ad Marketplace For Live Streaming
Adweek reports: "Sell-side platform PubMatic is rolling out an AI-powered platform that brings together media buyers and connected TV publishers like DirecTV, Spectrum Reach,...
Peacock Generates Highest Advertising Upfront In Streamer’s History
Media Play News reports: "Backed by the the Milan Cortina Olympics, Super Bowl LX and FIFA World Cup in 2026, NBCUniversal announced that its...
Sirius, Long Commercial-Free In Cars, Is Betting On Advertising To Capture...
CNBC reports: "SiriusXM, the audio entertainment company that’s long been known as a commercial-free option for in-car radios, is betting on advertising to propel...
Pentaleap Strikes Deal With Skai To Make It Easier For Advertisers...
Adweek reports: "Skai and Pentaleap want to help advertisers buy retail media with less hassle. The two adtech companies have built an integration between...
Spotify Expands Creative Tools With Hub And Council For Advertisers
Adweek reports: "Spotify has unveiled two initiatives to help brands advertise more effectively and creatively on the platform. The first, The Creative Lab Hub,...
Meta’s Advantage+ Adds Gen AI Tools For Advertisers And Agencies
Adweek reports: "With the advertising world congregating this week at the Cannes Lions International Festival of Creativity, Meta is using the event to launch...
As More Advertisers Seek To Use TV As A Full Funnel...
Yahoo! Finance reports: "Comcast Advertising, the advertising division of Comcast, today unveiled an array of new performance-driven offerings across its portfolio to equip brands...
Disney Adds Amazon To Its DRAX Partnership Roster
Digiday reports: "On the second official day of the Cannes Lions Festival of Creativity, Amazon continues its charm offensive on advertisers, announcing a partnership...
Netflix, Yahoo In Pact To Expand Programmatic Ad Sales
Variety reports: "Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its...
