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Open Access To Google’s AI Text Watermarking Tool May Help Advertisers...
The Drum reports: "In an effort to address growing concerns about the authenticity and proliferation of AI-generated content, Google on Wednesday announced that it...
Amazon To Expand Ads On Prime Video To Major New Markets...
The Hollywood Reporter reports: "Amazon is expanding its Prime Video advertising business, bringing ads to five major new markets next year. Ads on Prime...
TikTok Joins The AI-Driven Advertising Pack To Compete With Meta For...
DigiDay reports: "TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer...
Meta Debuts New Generative AI Tools For Video-Based Ads
siliconANGLE reports: "Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook and Instagram in recognition of the fact that...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than...
Business Wire reports: "AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps...
Amazon Starts Testing Ads In Its Rufus Chatbot
TechCrunch reports: "Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted...
WBD International Launches First-Party Data Platform
Broadband TV News reports: "Warner Bros. Discovery (WBD) International has launched WBD AIM, a first-party data platform that enables advertisers to target their campaigns...
BrightLine Study Shows Streaming Ads Get Boost From Interactivity
Next TV reports: "With more marketers moving advertising dollars to streaming, BrightLine, a pioneer in interactive commercials, has produced a study to show that...
Netflix Touts 150 Percent Increase In Ad Sale Commitments This Upfront
The Hollywood Reporter reports: "Netflix saw a more than 150 percent increase in ad sales commitment after this year’s upfront, compared to last year,...
Fox Nears Sell-Out Of Super Bowl Ads Before End Of Summer
Variety reports: "Fox Corp. is on the verge of scoring a massive touchdown for Super Bowl LIX, even though kickoff is a little less...
