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Advertisers, TV Networks Go to Battle Over Streaming Ad Rates

Variety reports: "Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s...

Goodbye Primetime, Hello IP? Nine Key Takeaways From This Year’s Broadcast-Lite...

Variety reports: "The TV biz did its best to serve up the usual razzle-dazzle at this week’s virtual upfront presentations, tapping stars for extended...

ViacomCBS Set to Make First “Unified” Pitch to Marketers

The Hollywood Reporter reports: "To hear ViacomCBS president and chief advertising revenue officer Jo Ann Ross tell it, the 2020 upfront “really has to...

CBS Plans Addressable Commercials for Broadcast TV in Bid to Vie...

Variety reports: "The people who run one of the nation’s best-known broadcast networks think they’ve come up with a way to slow the flow...

‘The worlds are meshing’: How streaming is reshaping the TV advertising...

Digiday reports: "The annual TV upfront negotiations no longer revolve around linear TV as they once did. TV network owners and their linear TV...

ITV Revenues Up in COVID-Hit Quarter, With Advertising Forecast to Rebound

Variety reports: "U.K. broadcaster ITV increased external revenues by 2% in the quarter ending March 31, 2021, according to financial results released on Wednesday." Read...

Sinclair Broadcast Group Aims to Sell Ads Based on Impressions

Variety reports: "Sinclair Broadcast Group said Tuesday it intends to start selling its linear and digital ad inventory based on a “common impression-based currency,”...

YouTube is making its ads on TVs more interactive

CNET reports: "YouTube commercials are going to become more interactive on connected TVs this year, Google's massive video service said Tuesday, starting with a...

Samsung pitches advertisers and streamers on ads that take over its...

Digiday reports: "Takeover ads are taking over the connected TV screen. Samsung will debut three new ad products to its smart TV platform that...

ABC Sells Out Ad Inventory for the Oscars

The Hollywood Reporter reports: "Disney, Warner Bros. and Apple are among the advertisers, with upcoming movie trailers set to be introduced by their stars." Read...