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Publicis Media Strikes Pacts To Buy Ad Positions In Women’s Sports...
Variety reports: "Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on Tuesday unveiled...
Disney+, Tubi Lone Super Bowl LIX Streaming Advertisers
MediaPlayNews reports: "Streamers Disney+, Google-owned YouTube TV, and Fox’s free ad-supported Tubi platform were the only direct-to-consumer advertisers during Fox Sports’ Feb. 9 broadcast...
AI-Driven Ads Take The Field During The 2025 Super Bowl
TechCrunch reports: "We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t...
Valve Implements Dedicated Page For Advertising Guidelines
Games Industry Biz reports: "Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. As...
AMC Networks Reveals New Advertising Data Product In Pre-Upfront Briefing
The Hollywood Reporter reports: "AMC Networks says that it is launching a first-to-market piece of ad tech that will connect viewership of its linear...
Two Thirds Of New Netflix Subs Sign For Ad Supported Tiers
Broadband TV News reports: "The launch of ad-supported tiers by the leading streaming providers has led to 1 in 3 of new subscribers choose...
Super Bowl Ads Beckon Up To $8 Million Apiece For Fox
CNBC reports: "Fox Corp. is scoring big this Super Bowl. The broadcaster has sold out of ad spots for Super Bowl 59 on Feb....
Discovery+ Hikes Ad-Free Tier Price To $9.99 Per Month
The Wrap reports: "Discovery+ is hiking its prices in the U.S., bringing the cost of its ad-supported tier to $5.99 per month and its...
43% Of US Video-Streaming Subscriptions Now Include Advertising
Music Ally reports: "One of the trends of 2024 was music rightsholders pointing to the video-streaming sector, where prominent premium subscription services also include...
Global Advertising Revenue Is Recovering — Except For Linear TV
The Hollywood Reporter reports: "The advertising business roared back in 2024, and is set to continue to grow in 2025 … but linear TV...
