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Fremantle, Pluto TV Strike Distribution Deal For 25 FAST Channels, Including...
The Wrap reports: "Fremantle and Pluto TV have struck a global distribution deal that will see 25 free ad-supported streaming television (FAST) channels launch...
Global Ad Revenue To Surpass $1 Trillion In 2025 As GroupM...
The Hollywood Reporter reports: "Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025...
Google Is Ready To Fill Free Streaming TV Channels With Ads
The Verge reports: "Google is launching a new advertising network that serves targeted ads to Google TV-powered streaming boxes and smart TVs. The ads...
Max Hikes Prices For Ad-Free Plans Effective Immediately
Deadline reports: "Starting today, Max will cost you more for ad-free monthly and yearly plans. The move comes just ahead of the Season 2...
TikTok Turns To Generative AI To Boost Its Ads Business
TechCrunch reports: "TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s...
‘Typical Gamer’ Andre Rebelo Launches ‘Super Studio’ Gaming Company JOGO With...
Variety reports: "Andre Rebelo, better known as “Typical Gamer” to his millions of fans on “Fortnite” and YouTube, has launched gaming company JOGO, described...
Netflix’s Ad Tier Hits 40 Million Users
The Verge reports: "Netflix’s expansion into an ad-supported model seems to be a hit. Today, at its 2024 upfront presentation, the streamer said that...
Warner Bros. Discovery Shows Off Advanced-Ad Offerings On Max (Upfronts)
Next TV reports: "Warner Bros. Discovery announced new advanced advertising products marketers can buy on its Max streaming service during its upfront presentation Wednesday....
Subscrible Launches Ad-Free Mobile Game Catalog
GamesBeat reports: "Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience on Apple and Android smartphones. It...
EA Is Prototyping In-Game Ads Even As We Speak
The Verge reports: "Electronic Arts has a long, storied history of trying to wring more money out of gamers after they’ve purchased a game...
