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Walmart Shopper Data Will Soon Feed Targeted Ads On Disney Plus...
The Verge reports: "Advertisers can now use Walmart’s shopping data to target Disney’s streaming portfolio, which includes Disney Plus and Hulu, Adweek reports. The...
Prime Video Subs Will Soon See Ads For Amazon Products When...
ars Technica reports: "Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it's adding new ad...
Roblox Opens Immersive Video Ad Format To All Advertisers
GamesBeat reports: "The Roblox Corporation announced today that its video ads are opening up for all advertisers who wish to join. This allows brands...
Roku OS Home Screen Is Getting Video Ads For The First...
Ars Technica reports: "Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing...
TelevisaUnivision Is Latest To Adopt Technology That Lets TV Viewers Shop
Variety reports: "Spanish-language giant TelevisaUnivision is the latest TV company trying to turn its viewers into rabid shoppers. The company has struck a partnership...
TikTok Will Stop Paying People To Watch Videos Every Day
The Verge reports: "TikTok Lite users in Europe will have to find another way to earn an extra 38 cents a day. The light...
Tubi Teams With DAZN For Sports As Free TV Service Continues...
Digital Trends reports: "Not that Tubi was exactly lacking for anything to watch, but the free (as in ad-supported) streaming service just added a...
SkyShowtime And Paramount Advertising International Announce Exclusive Ad Sales Partnership
Broadband TV News reports: "SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of...
NBCUniversal Expects Advertising Record For 2024 Paris Olympics, Will Benefit From...
The Hollywood Reporter reports: "The 2024 Paris Olympic Games are shaping up to be a blockbuster for NBCUniversal. According to Dan Lovinger, president, Olympic...
Roku, NBA Team Up For First NBA FAST Channel
Next TV reports: "With the playoffs approaching, Roku and the National Basketball Association said they are launching the first NBA free ad-supported streaming television...