Mobile engagement platform Urban Airship is acquiring SimpleGeo, which is best known for enabling app developers to include location-aware features, in an all-stock deal announced today. Further details on the terms were not made available.

Linda Yaccarino has been named president, Cable Entertainment & Digital Advertising Sales for NBCUniversal, replacing Dave Cassaro. Yaccarino departed from her previous position as executive vice president and chief operating officer of Turner Entertainment Ad Sales & Marketing and Acquisitions earlier this month.

There aren’t that many movies about competitive birdwatching, so it seems natural that the National Audubon Society would be excited about 20th Century Fox’s "The Big Year." Goodby, Silverstein & Partners is hoping to tap into that enthusiasm with "Birding the Net," a social media campaign in partnership with Audubon to interest people in birds and protecting the environment they need to thrive.

It’s no accident that 'Ra.One' is premiering during Diwali, the annual spiritual celebration that starts today for millions of people, since the project is one of the biggest events to hit Bollywood. The science fiction movie uses all of the latest digital technologies to create and promote a tentpole release that marks a bold and ambitious move for the Indian film industry.

Tribune Media Services’ TV information site Zap2it and social TV products and measurement firm SocialGuide have confirmed their strategic collaboration designed to connect with the growing number of people who engage with social media while they watch their favorite shows.

Pearl Jam, Columbia Records/Sony Music Entertainment and Amazon’s IMDb have opted to debut “Not for You,” a full-length music video directed by Cameron Crowe, on Amazon’s IMDb rather than on a more traditionally music-oriented site.

FX and Twentieth Century Fox Home Entertainment are set to release a second screen interactive app on Nov. 1 for fans of FX’s "Sons of Anarchy" that includes shopping, a feature that the network says is a first. It self-synchronizes with the live broadcast and with Blu-ray viewing.

Spike TV and the Consumer Electronics Association announced a partnership that makes Spike the “official entertainment television partner” of 2012 International CES. The network will use the relationship to telecast live coverage from the trade show and to create more than 12 hours of multi-platform coverage under the brand, "CES All Access Live."

Sony Pictures Entertainment's Crackle is using Halloween as a way of drawing attention to its library of free movies and television programs. It has launched "Kill Count," a collection of 30 uncut and uncensored horror films, which audiences can watch, rate and discuss with other viewers on the multi-platform video entertainment network.