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Media Earnings Q3 2020: Investors Search for Signs of Recovery, Strategies...
Variety reports: "Media barons have long acknowledged that the future will be streamed. Over the coming weeks, as the world’s largest media and tech...
Why ad buyers (and sellers) need to pay more attention to...
Digiday reports: "Like the proverbial tree falling in the forest, we all recognize that oftentimes the TV is on, but no one is in...
U.S. 2020 Ad Spending to Fall 17 Percent, Excluding Political, Amid...
The Hollywood Reporter reports: "U.S. advertising revenue will fall 4.3 percent this year to $213 billion, or around 17.0 percent when excluding political advertising,...
Ryan Reynolds’ Viral Ad Agency Gears Up to Make “Super Bowl-Level”...
The Hollywood Reporter reports: "The actor behind Maximum Effort, now a part of the ad tech company MNTN, has promised campaigns at the "speed...
Google Delays Phasing Out of Data Tracking Cookies in Order to...
Social Media Today reports: "As marketers grapple with the evolving impacts of Apple's ATT update, which is seeing many iOS users opt out of...
Mobile firms Vungle and Liftoff to merge into new company
Gamesindustry.biz reports: "Adtech outfits Vungle and Liftoff are set to merge to form one bigger company. Both firms are backed by Blackstone, and the...
Sinclair Broadcast Group Reports Mixed Q3 Results As Regional Sports Networks...
Deadline reports: "Sinclair Broadcast Group edged Wall Street analysts’ estimate for revenue in the third quarter, reporting $1.54 billion as the acquisition of 22...
Google promises app developers more ad monetization options
VentureBeat reports: "Google today announced that app developers will soon be able to bid on a target return on ad spend (tROAS). Additionally, they...
Meta Launches New ‘Advertiser Success Center’ To Help Marketers Maximize Their...
Social Media Today reports: "As we move closer to the holidays, Meta has launched a new ad education platform, to help ensure that brands...
Hulu Hopes to Make Ads Part of Your Binge Session
Variety reports: "If you just can’t keep yourself from watching another episode of “The Handmaid’s Tale” or “PEN15,” then Hulu has an ad for...
