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Meta Launches New ‘Advertiser Success Center’ To Help Marketers Maximize Their...
Social Media Today reports: "As we move closer to the holidays, Meta has launched a new ad education platform, to help ensure that brands...
NBCUniversal Says Peacock Has Secured $500M in Up-Front Commitments
The Hollywood Reporter reports: "Peacock may still lag behind some of its competitors in terms of paid subscribers, but NBCUniversal wants to make it...
U.S. Pay TV Revenue to Drop to $56 Billion in 2025:...
The Hollywood Reporter reports: "U.S. pay TV revenue will drop to $56 billion in 2025, down from a peak of $105 billion in 2015,...
Spotify Acquires Two Podcast Firms, Podsights and Chartable
Music Business Worldwide reports: "With the acquisition of Podsights, Spotify says that it will “be able to help advertisers understand how podcast ads drive...
Google, Meta, And Amazon’s Next Frontier: AI-Generated Ads
The Verge reports: "Google is planning to use artificial intelligence to help companies create ads, according to a report from CNBC. Internal documents viewed...
Fox Corp. Quarterly Ad Revenue Drops, But Fox News Drives 18...
The Hollywood Reporter reports: "Fox. Corp., led by CEO and executive chairman Lachlan Murdoch and chairman Rupert Murdoch, posted improved quarterly financials that were...
How TV networks managed between securing upfront commitments and saving inventory...
Digiday reports: "The latest cycle of TV advertising’s upfront deal-making is likely to put even more pressure on an already tight linear TV and...
Twitter Publishes New Guide on What Consumers Expect from Brands via...
SocialMediaToday reports: "Called #RealTalk, the guide is the result of analyzing a decade worth of brand tweets, and user tweets about brands, along with...
‘Building that ecosystem’: Contextual advertising begins to sprout in CTV, OTT...
Digiday reports: "As the great cookie shakeup of 2021 pushes advertisers to invest in more contextual targeting, some of that momentum has begun to...
Why Coca-Cola’s In-Game Flavor Announcement Validates Fortnite as Both an Advertising...
Digiday reports: "Gamers will be able to experience the next Coca-Cola flavor inside Fortnite before it hits real-world store shelves. The beverage brand's use...
