Rock and Roll Hall of Famers Blondie are connecting directly with their mobile fans, spanning all social networks, following a partnership between social discover app Banjo and The Eleven Seven Music Group to support the band’s current tour and album, "Panic of Girls."

Skanz, a company that sums up anyone’s online identity in a QR code, has partnered with young musician Matt Hunter to demonstrate the company's vision of how their platform could work on a commercial level.

FX and Twentieth Century Fox Home Entertainment are set to release a second screen interactive app on Nov. 1 for fans of FX’s "Sons of Anarchy" that includes shopping, a feature that the network says is a first. It self-synchronizes with the live broadcast and with Blu-ray viewing.

A live symphony concert event tonight in Los Angeles is one of the events marking 25th anniversary of Nintendo’s iconic "The Legend of Zelda." Attendees are encouraged to attend in appropriate costumes, adding to the celebratory atmosphere.

Spike TV and the Consumer Electronics Association announced a partnership that makes Spike the “official entertainment television partner” of 2012 International CES. The network will use the relationship to telecast live coverage from the trade show and to create more than 12 hours of multi-platform coverage under the brand, "CES All Access Live."

Sony Pictures Entertainment's Crackle is using Halloween as a way of drawing attention to its library of free movies and television programs. It has launched "Kill Count," a collection of 30 uncut and uncensored horror films, which audiences can watch, rate and discuss with other viewers on the multi-platform video entertainment network.

The list of most popular Facebook pages has remained only slightly changed over the last quarter, although all of them gained additional numbers. At the top are Facebook’s own page and Zynga’s 'Texas Hold’em Poker,' with almost all the rest being entertainment related.

USA Network has partnered with yap.TV to create a second-screen social experience specifically for fans of the network’s programs and release it in November. The free iPad/iPhone app will integrate USA features like its Character Chatter in with yap.TV's interactive elements like instant polls, custom chat groups, interactive sessions for special events for show stars and more.

Marketing people instinctively want to collect as much data as they can about their audience. That impulse, combined with the latest Facebook changes, has annoyed a highly engaged segment eager to see "The Hunger Games," a movie based on the first in an incredibly popular trilogy written by Suzanne Collins.