Not only is The Online Network continuing "All My Children" and "One Life to Live" online after their broadcast cancellation, it also is bringing a major partner of the soap operas along. TOLN announced a partnership with Universal Music Group to license music exclusively from the music company’s record and publishing businesses for cross-promotions and integration into the new episodes.

Warner Bros. Interactive Entertainment is sinking its teeth into free-to-play Facebook games as an extension of its television programs. Its newest is "The Vampire Diaries: Get Sucked In," based on the weekly travails of angst-ridden yet sexy young adults in "The Vampire Diaries."

William Shatner's new documentary, "The Captains," will bring Trekkies to selected theaters across Canada for a special event screening next Thursday presented by Cineplex Entertainment's Front Row Centre Events and Ballinran Entertainment.

Flowd, the social network designed for music lovers, today officially launched in the U.S. and announced a deal with Digital Mind State’s CEO Mike Johns to help drive its success. Flowd’s free service enables musicians to engage directly with their fans by building a customized community on its mobile platform.

Kid-safe social media site Everloop has gone live with EverText, a SMS feature that is always on and protected by moderators in real time. It works across all mobile carriers and does cost anything beside whatever the mobile data plan charges. The company said EverText is the first service of its kind.

PepsiCo has named the ten European startups that will make up the PepsiCo10, the company’s program for discovering and supporting emerging technology companies. These startups will work on pilot marketing initiatives with some of PepsiCo's leading brands.

Univision Communications and Hulu announced today an agreement that will bring many of Univision’s Spanish-language novelas, variety shows, comedies and reality series to Hulu and Hulu Plus. This multi-year deal marks the first time Univision’s most popular content has been available online.

Aspiring filmmakers are being given the chance to direct Kevin Spacey in a short film. Trigger Street Productions, the company founded by the two-time Academy Award winner and producer Dana Brunetti, has partnered with Jameson Irish Whiskey on a publicity campaign that leverages the TriggerStreet.com talent discovery platform.

Nintendo has found a way to show off the glasses-free 3D entertainment capabilities of its portable Nintendo 3DS system. Starting today, the company is adding exclusive, original 3D videos from DreamWorks Animation SKG and 3net to the Nintendo Video service.