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After COVID Pushed Industry Revenue Down 3.8% in 2020, Biz Poised...
Variety reports: "Media and entertainment revenue globally dropped 3.8% in 2020 as the coronavirus pandemic led to an overall $81 billion drop, according to...
As in-game ads expand, ad tech firms look to level up...
Digiday reports: "As gaming has gained in popularity during the COVID-19 pandemic, advertisers are moving further into games as a way to reach gamers...
OurStage Gets $6.2 Million for Music Marketing Platform
Boston - OurStage, a provider of music discovery and online
marketing services for bands, has secured $6.2 million of an expected $10
million round of new...
Media Earnings Q3 2020: Investors Search for Signs of Recovery, Strategies...
Variety reports: "Media barons have long acknowledged that the future will be streamed. Over the coming weeks, as the world’s largest media and tech...
Apple to Release Faster iPhone in September
San Jose, Calif. — Apple Corp (NASD:AAPL) plans to release a new model of the iPhone in September that includes updated advanced features, Bloomberg...
Appodeal: U.S. Mobile Ad Costs Are High, But Asia Is Catching...
VentureBeat reports: "The costs of advertising to get mobile users to install apps is high in the U.S., but Asian countries are catching up,...
Facebook debuts ‘Live Shopping Fridays’ featuring beauty, fashion and skincare brands
TechCrunch reports: "Facebook wants to whet consumers’ appetite for live streamed shopping with this week’s launch of “Live Shopping Fridays” event series, which will...
ViacomCBS Looking to Sell CNET for $500 Million to Digital-Marketing Firm
Variety reports: "ViacomCBS wants to offload CNET, the tech news and reviews division of CBS Interactive, and the media conglomerate is in talks to...
Why ad buyers (and sellers) need to pay more attention to...
Digiday reports: "Like the proverbial tree falling in the forest, we all recognize that oftentimes the TV is on, but no one is in...
New Study Finds Hollywood Studios Could Lose Money From Movies That...
Deadline reports: "In a new report from the UCLA-based Center for Scholars and Storytellers titled “Beyond Checking A Box: A Lack of Authentically Inclusive...
